We are four weeks into life with relevance7 and the feedback has been nothing short of amazing. I wanted to take a quick break from our weekly features to share some of the amazing responses we’ve received. To say the reaction has been overwhelming is...

In the past, the knock on web personalization has been the inability to create ‘on the fly’ campaigns without spending hours coordinating IT and Marketing teams. Campaigns couldn’t be made fast enough and creating content zones required more HTML...

Here’s a snippet of a conversation I had the other day with a local marketer. Marketing Guy: “Dan, what is one of the greatest benefits Sitebrands new product will bring to marketers in general?” Dan: “That’s easy, zero integration.” Marketing Guy:...

At times, it can be challenging to visualize what to make for lunch. A simple task that can be exceedingly difficult. You have a pretty good idea of what you’re in the mood for, but for some reason there’s an issue between making lunch (proper...

I read this great blog the other day via @minethatdata that talked about the differences between catalog and online marketers. You can read the entire article here, but this is the part of the article that caught my attention when thinking of it in the...