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TNS Media Intelligence reports that U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009 compared to 2008. Bucking that trend was the Pharmaceuticals sector, which increased ad spending by 0.6 percent (from $3,462.7 million...
I've heard of pharmaceutical company blogs that were launched to promote a drug already on the market (ie, alliconnect), but I haven't seen a blog that was launched to promote a drug that isn't yet approved for marketing - until now!
According to...
It may turn out that the recent FDA public hearings on Pharma's Use of Social Media was a turning point in the brouhaha over social media in the pharmaceutical industry. It was, after all, a festival by and for agencies with an agenda to push pharma...
A new report from the Congressional Budget Office (CBO), "Promotional Spending for Prescription Drugs" (find it here), counterintuitively suggests that "drugs with little competition are likely to be marketed to consumers far more aggressively than...
