Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m...

Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several tools at your fingertips for generating endless...

We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your...

To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience...

In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important...