photo by robert couse-baker Going postal over the letters to Santa program. The secret behind a truly great brand. Chicken soup in the cold remedies aisle. A look at why Twitter followers without engagement is worthless. These are just some of my...

photo by dariuszka This one is for the multitude of marketing and communications pros who have yet to seriously engage in social media, whether on behalf of their organizations or on a personal basis. Maybe you’re overwhelmed with the workload you...

This demo of a tablet-based interactive Sports Illustrated is pretty impressive. While some believe a digital version of the next-generation magazine or newspaper will need to retain some of the look and feel of the ink-on-paper version, I think the...

photo by nick j webb Which is more impressive? My 1,900 Twitter followers or your 50,000 followers? My blog’s Alexa ranking of 314,000 or your ranking of 750,000? My network of 300-plus LinkedIn connections or your network of 500-plus? Social media...

photo by idea-listic I don’t write about it much here since this is my personal blog and I’m sharing my personal opinions (not to be confused with my job-related official opinions), but I manage communications and public relations for a large...