I work in public relations. I have never called myself a social media guru, or anything of that sort, because I have never believed that social media needed to be something special or different. It's a tool in the toolbox and those that are presenting...

Today, Jennifer Leggio posted a group of people's 2010 social media predictions. She graciously emailed me and asked for my input ... but I was at a loss of what to say (shocker, I know). The PR lesson here is to always jump on requests for...