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We love the holidays! But I’m sure you knew that by now! We especially love Thanksgiving. Sure, family, friends and special time together is great… but we’re all about the food! Who isn’t, right? We’re also all about cheesy 1950s-looking outfits as...
This post is coming to us from a new guest blogger. His name is Brian Connelly. He will be writing for PPC Hero on a weekly basis, so look forward to hearing more from Brian soon!
After spending the past few years working in PPC marketing, I’d like...
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are...
Have you heard of the Google Content Network Blast? The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver...
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater your...
