Editor reviews are provided by professional editors who evaluate a blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style.
Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and...
This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate...
Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the...
Credit: Geekadam
While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the...
Source: Shutterstock
I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.”
This is the credo I live by and...
Source: Shutterstock
Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly.
When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers...
Source: Shutterstock
Nova: a star showing a sudden large increase in brightness and then slowly returning to its original state
Supernova: a star that suddenly increases greatly in brightness because of a catastrophic explosion that ejects most of...
Source: Shutterstock
The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window...
What are you doing?
Perhaps, Twitter asked the wrong question all along.
In all honestly, who cares…it was really never about “what you were doing” that inspired your network to stay connected nor was it the siren for attracting new followers. We...
