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PR 2.0

Shaping the convergence of social media, PR, Web marketing & technology - live, from the edge.
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The Science of Retweets on Twitter

Oct 23, 2009
Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and...

3 Realities of Social Media

Oct 19, 2009
This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer.

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

Jul 25, 2009
This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate...

Facebook Slowly Taking Over the World, Now at 250 Million Users

Jul 20, 2009
Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the...

Casting a Digital Shadow; Your Reputation Precedes You

Jul 17, 2009
Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the...

Rumors of the Death of Blogs are Greatly Exaggerated

Nov 6, 2009
Source: feministing Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search...

RT @Twitter: New Retweet Feature Goes Live

Nov 5, 2009
Source: Twitter This is breaking news at the moment, therefore this post will update as new information trickles in. Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com. Similar to the way that...

Social Media Influencers are not Traditional Influencers

Nov 5, 2009
Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible....

The Future of the Embargo

Nov 3, 2009
Credit In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive. In the case of an exclusive, a story is usually packaged prior...

Twitter Releases New Widget for Lists

Nov 2, 2009
Twitter recently expanded its new Lists service to users network-wide and in doing so, injected a sense of excitement, confusion, and also utility. Lists represent a significant milestone for Twitter as it transcends asynchronous conversations and and...


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