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Practical eCommerce

Articles, resources, strategy and a community for Internet retailers, online business owners and e-commerce developers.
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Use Comparison Shopping Sites To Boost Leads

Oct 21, 2008
Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.

Social Media Marketing: Four Steps for Getting Started

Nov 24, 2009
Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This will take a dedicated effort and a lot of hours. But those hours could be more valuable than a high-priced advertising...

Conversion: 10 Advanced Techniques to Turn Shoppers Into Buyers

Nov 24, 2009
If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can spend a lot of money on marketing, but those dollars will be wasted if you can’t convert visitors to buyers. There are...

QuickBooks 2010 Helps Merchants "Go Paperless"

Nov 24, 2009
QuickBooks is the leader in small-business accounting software. According to Intuit, which produces QuickBooks, nearly 50 million people use it or a similar Intuit product. Intuit releases a new version of QuickBooks annually. The 2010 version was...

Chart of the Week: Businesses Listening with Social Media

Nov 23, 2009
In 2007, the Center for Marketing Research at the University of Massachusetts Dartmouth began studying the usage of social media. That research has shown “that social media has penetrated parts of the business world at a tremendous speed.” The...

Emailer Provider GetReponse Releases Robust API Library

Nov 23, 2009
GetResponse, an email marketing solution, announced a new application programming interface (API) aimed at helping small-to-medium sized businesses integrate their platforms with the company's email marketing tools. The new GetResponse Developer Zone...

Use Comparison Shopping Sites To Boost Leads



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