Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.

Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This will take a dedicated effort and a lot of hours. But those hours could be more valuable than a high-priced advertising...

If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can spend a lot of money on marketing, but those dollars will be wasted if you can’t convert visitors to buyers. There are...

QuickBooks is the leader in small-business accounting software. According to Intuit, which produces QuickBooks, nearly 50 million people use it or a similar Intuit product. Intuit releases a new version of QuickBooks annually. The 2010 version was...

In 2007, the Center for Marketing Research at the University of Massachusetts Dartmouth began studying the usage of social media. That research has shown “that social media has penetrated parts of the business world at a tremendous speed.” The...

GetResponse, an email marketing solution, announced a new application programming interface (API) aimed at helping small-to-medium sized businesses integrate their platforms with the company's email marketing tools. The new GetResponse Developer Zone...