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Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.
"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed William (Will) Seippel, CEO and chairman of WorthPoint, the parent company of GoAntiques, a...
Running a business is challenging in the best of economic climates, but during a recession it can be especially trying. Scott Dunlap, CEO of NearbyNow, understands that. NearbyNow was founded in 2005 to simplify shopping for consumers who browse...
The social networking service Twitter has been both maligned as a fad and heralded as a valuable branding tool. But actions, as we know, speak louder than words.
This week’s "Chart of the Week" focuses on three firms that offer services to...
Social networks allow consumers to obtain information about a company or product straight from other consumers. These conversations are powerful drivers in marketing since consumers are more likely to listen to what another consumer (especially a...
Editor's Note: We welcome Darpan Munjal as our newest contributor. Munjal is president of Chicago-based LeapMatrix, which consults small and large ecommerce firms on conversion and usability matters. He also writes CommerceWiki, a blog aimed at helping...
