Maybe 4 year old boys know something we don't. I've recently seen a few lads of this age run outside in the wee hours of the morning when the garbage trucks come and stare in exuberant wonder as...

So what if you're not the NBA in the Chinese market? (Not that NBA jerseys are flying off the shelves in China anyways). In southern China earlier this week, I had several conversations with locals about the domestic consumer market.