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Provident Partners

Marketing Edge podcast, the original marketing podcast. Advice and insight on marketing, public relations, podcasting, and communication from Albert Maruggi, a veteran of radio, television, politics, and the corporate world.
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Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare

Nov 24, 2009
Time 19:59 If you are business skeptical about social media here is a new way to look at it. What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place. When they get there,...

You Need to Answer, Who Are YOU in 2010

Nov 21, 2009
In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are...

Gareth Jones And Lou Dobbs Are They Journalists ?

Nov 13, 2009
In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist? This issue is top of mind...

Is This Social Media or Word of Mouth?

Oct 25, 2009
I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox

Swedish Covenant Chicago – A Thoughtful Social Media Approach

Oct 17, 2009
Time 23:38 This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago. Ginther describes the logic, strategy and resources they...


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