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Even if you feel you are "behind the curve" with technology and all that social media has to offer, it's never too late to use the tools social media can provide to a company. With more advancements and creations for social networking, the...
The Internet has drastically changed the way PR is done; there are tools available online that make PR easier, more personal, and versatile. In addition to those changes, it has changed the way companies do business and the way consumers shop. If...
While sending out press releases is an important part of or PR, there is an appropriate time and place to do so. Bear in mind that news publications and bloggers are often in need of your press releases as they make up a large portion of their stories....
In light of some recent celebrity crises, I thought it wise to reiterate the importance of crisis management. Dealing with a potential crisis is crucial to the survival and reputation of your company. Depending on the situation, simply responding can...
Taking care of your customers is an important part of PR. It is also an important part of most, if not all, aspects of business. (Some may disagree that caring for the customer doesn't come into play much if you work in accounting, but, then again,...