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Ralph Paglia's Automotive Digital Marketing Professional Profile

Ralph Paglia is Director of Digital Marketing Solutions at ADP Dealer Services, responsible for developing business partnerships and strategic alliances with car companies, automotive enterprises and key eBusiness organizations in the automotive vertical.
Ralph Paglia's Automotive Digital Marketing Professional Profile Blog  
Listed in: Advertising, Internet Marketing
Related Topics: business, cars, cash, dealer, dealers, sites
Author: Ralph Paglia
More from Author: Ralph has been developing automotive digital marketing strategies and tactics since 1986 when he was posting New and Used Car liner ads on defense contractor Internet Bulletin Board Systems (BBS) in San Diego, CA.
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10 Users are Following

7.0
very good
based on editor's review
4 user reviews 10.0


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Social Network Retail Shopping More Than Just Transactional

Oct 26, 2009
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Twitter Performance Metrics and Analytics Tools for Automotive Social Marketing

Oct 25, 2009
For Automotive Social Marketing practitioners who would like to get deeper into tracking and analyzing Twitter marketing metrics and statistics, there are a number of handy apps you can use to analyze data. Some uses for these apps would be to track...

Social Media Marketing versus Dealer eCommerce: Separation of Church and State?

Oct 24, 2009
Should Dealers Blend Their Online eCommerce Sites and Assets with Social Media Marketing? Is Automating a Dealer's Inventory Data Feed into a Twitter account to produce a non-stop stream of vehicle inventory "Tweets" a Best Practice or a Social media...

Automotive Social-Digital Marketing Leadership: Ford Invests 25% of Total Advertising Budget

Oct 21, 2009
Ford Outpaces Industry with 25% Digital Spend Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry...


Comments & Reviews: Show these reviews on your blog


Richard S.
10.0
superb
  I like the way this community attracts so many people who work in the car business that any question you ask is answered by several people who actually know what they are talking about! The videos are a treasure trove of great stuff for use in sales meetings and with customers at the dealership. The files include spreadsheets, powerpoints, email templates, phone scripts, reporting templates, job descriptions and so much more. This one is a real winner if t\you work in the car business.
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Posted 4/28/09 10:04 PM


Lisa S.
10.0
superb
  I think this is one of those blogs that if you are in the car business, you have to visit and keep up with what is being posted. Over 2,000 auto industry people are in here sharing their ideas, opinions and what seems to be working. I like this site a lot because it is more than just one person's content.
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Posted 3/29/09 12:03 PM


Haley P.
10.0
superb
  I like the way the members of this blog have uploaded lots of powerpoint, excel, word and PDF files, and made them available to be downloaded and put to good use by other members.
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Posted 3/26/09 10:03 PM


Ralph Paglia
10.0
superb
  Ralph Paglia has done a great job of making ADM a high value community by attracting a large and diversified group of automotive professionals.
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Posted 3/26/09 5:03 PM