Improving your CTR is now the single biggest thing you as an advertiser can do to improve your AdWords quality score and reduce your CPC. When it comes to CTR, every little helps. Today, I’m going to show you two very simply things you can do to...

I am rarely one for conspiracy theories or donning tinfoil hats but a word of warning, a lot of this post is conjecture. With that disclaimer out of the way, I would like to discuss a trend that I have noticed with the paid side of Google AdWords. I...

There are literally thousands of SEO tools out there. Some paid, some free, some good and some not so good. There is one tool that is often overlooked when it comes to SEO, yes, search engine optimisation, and that’s AdWords. While most people see...

Over the past year we have had a massive increase in leads for our range of online marketing services, especially from Ireland. The recession has really done a number on the SME and most are starting to think smart, because they have to. This has led...