With the DTH subscribers in India expected to more than double from the current 16 million to over 32 million in two years, Reliance Big TV has set its sights firm on capturing a bigger share of the growth. Big TV's major marketing initiative with...

To solidify its foothold in the Indian market, Reliance Big TV recently unveiled its brand campaign based on the concept of 'Joy of Ownership'. The Rs 50 crore campaign focuses on customer testimonials, where users speak about their viewing...

Stepping up it focus in the South India market, Big TV has added 13 new regional channels to its bouquet. Subscribers in Andhra Pradesh and Tamil Nadu can view eight Tamil channels namely Jaya Plus, Makkal TV, Mega TV, Zee Tamizh, Aditya TV, Seithigal,...