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Return on Subscriber

A review of email campaigns and other online campaigns. A look at best practices and where campaigns go wrong.
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2009 Trends in Online Marketing – Take the Survey and Win

Nov 23, 2009
Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards! Take the survey >> We launched a new survey today in partnership with E-Marketing and Commerce – 2009...

Creating a Mobile Email Marketing Strategy – The Tip Jar Podcast

Nov 6, 2009
I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously. I got together with Michelle Eichner,…

The Tip Jar Podcast: Getting the Gist from Gist

Oct 30, 2009
Full Disclosure – I am a huge fan of Gist, a service that integrates with Microsoft Outlook, Gmail, Twitter, Facebook, LinkedIn & SalesForce to aggregate, organize and prioritize emails, links, attachments, and related information (news, blogs,...

Making Your Email Marketing Social

Oct 30, 2009
Email Marketing and Social Media have some inherent differences, namely the ability to provide unique content to each individual subscriber and track each activity of that individual. Will Social Media replace email down the road? The answer is no...

Mobile Email Marketing – Create a Mobile Version of Your Next Campaign

Sep 30, 2009
Today we are going to cover how to add a “View Mobile Version” to your email campaigns. All you will need to complete this is the ability to upload/FTP new HTML files to your hosting server. Nothing horribly complex here,…


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