Are Twitter and mobile a good match?
Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time...
According to an emarketer survey, only 25.6% of respondents felt all interaction, online and offline interactions, was the same, and about one-half emphasized the convenience of electronic interaction over face-to-face.
A distinction between offline...
A viral marketing campaign Case Study
We had a good laugh last Saturday afternoon watching the video made at tackfilm website. In two minutes, the video almost convinced myself of being Sweden’s hero.
Staring in a Swedish film, it takes about two...
Convergys Corp conducted an interesting survey that show a negative review or comment on the Twitter, Facebook or Youtube can lose companies as many as 30 customers.
The survey found that a customer review reaches an average audience of 45 people,...
RapLeap, a research company, conducted an interesting study of email analysis. They looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online.
RapLeaf found that AOL and Gmail users tend...
