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Sales Lead Insights

B2B marketing blog. Mac McIntosh's news and opinion for B2B sales and marketing professionals.
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B2B Email Marketing: Interview with Stephanie Miller

Nov 3, 2009
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller, email expert and co-author of Sign me up! A...

Who are the 50 Most Influential People in Sales Lead Management?

Oct 26, 2009
Here is your chance to vote for up to five of the fifty most influential people in sales lead management. The Sales Lead Management Association (SLMA) announced today that it has opened the voting to determine the 50 most influential people in the...

An Interview With Mike Damphousse About B-to-B Appointment Setting

Sep 28, 2009
This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Today’s guest is Michael Damphousse, CEO/CMO of Green Leads, LLC, a firm that specializes in using the phone to get qualified...

Free, on-demand webinar on A/B and multivariate testing *specifically for B2B marketers*.

Sep 17, 2009
If you are responsible for business-to-business lead generation, you will want to attend this free, on-demand webinar about testing. I presented this webinar live on September 24, 2009, with Anne Holland. You probably already know Anne. She founded...

Industrial Marketers: Is this News Good or Bad?

Sep 2, 2009
According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second...


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