Sometimes, it helps to see case studies of how others are doing things. For some reason today, I've come across several articles and blog posts that point you to some examples of how organizations have used social media as a communications strategy....

The decision to use social media at the organizational or corporate level requires looking at the culture of the organization itself. Are you ready to be in real conversation with your customers or partners? Are you ready to listen? Jeremiah Owyang...

I know I have recommended to you on this blog that you listen to the For Immediate Release podcast, hosted by Shel Holtz and Neville Hobson. And I still do. It is an excellent podcast that is currently an hour twice a week. I know that sounds like a...

Today I attended the PRSA National Assembly as a delegate for the San Antonio chapter. The national organization was attempting a massive rewrite of the organization’s Bylaws, a task that has preoccupied the group for nearly 2 years. While I was...

There are just a few more days left before the application deadline. Non-profit organizations in the San Antonio area can submit an application to participate in our chapter's annual Giving the Gift of Guidance luncheon (on Dec. 3). Every year, PRSA,...