Analytics is a tool that every serious web site owner should be making use of. It becomes even more important once you start tweaking your pages. In fact, I would recommend using at least two different analytics tools – they are not all perfect and...

Fresh content has been one of the philosophies espoused by Search Engine Optimization guru’s for many years. If you had any doubts about this tactic in the past then it’s time to put some of those doubts to sleep. Fresh content published on a regular...

Google Webmaster Tools have a feature that may help many web site owners assess their keyword strengths. The keyword utility is very basic and does only cover single words, however, it does give you an indication of what Google is seeing as...

It has been obvious for a long time that banner ads are not an effective form of online advertising. Back in May we noted that banner advertising was the least effective form of online advertising. This has now been confirmed with statistics showing...

This is a question that is really almost impossible to answer. Link building is an essential part of any SEO program (but not the ONLY part) but what could be considered a good technique today may not be as effective tomorrow. Directories are a good...