There are a lot of web site owners who use PPC marketing but I wonder how many actually interact with their PPC providers. Most of the time you can simply access your online account, set up ads, add a few pounds to your account (alright, a lot of...

There is more proof around today that search engine marketing can be a useful branding tool. What about social media marketing? There is still a lot of doubt surrounding social media marketing and sales, particularly when it comes to measuring that all...

We all know how important SEO is in getting a site ranked well within search results. Sitemaps are one area that can be forgotten about, especially for those who are new to SEO. There can be a little confusion to what a sitemap is as well since there...

Social optimization is not always about working on your own pages. It’s not even about working on your social profiles. Sometimes it can be all about promoting the content of others. If you write a particularly good piece of content that others take up...

Google Webmaster Central recently announced that RSS and Atom feeds were now being used to discover new content on the web. It begs the question – are you including RSS or Atom feeds on your web site? If you are not including them, now is the time to....