Back in July, Google AdWords began testing an "Opportunities Tab," designed to help advertisers find more cost-effective traffic for their campaigns. Now, the test is being expanded.
Th...
Last month, Google launched Bid Simulator in AdWords. The idea behind the simulator is to calculate whether or not spending more or less would be more cost-effective.
Let's say you're pa...
A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. That news is now official.
Google is boasting that its DoubleClick Ad Ex...
Google AdWords has added support for Google Translator Toolkit. This means you can now translate your keywords and have ads appear to global audiences in their language.
However, Search Engine Wa...
The holiday season is upon us and Google AdWords wants to help you get your display ads ready. They've just released new holiday-themed templates for Display Ad Builder. Here are some examples:
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Google is introducing sitelinks to AdWords. If you're not familiar, sitelinks are links to pages deeper on a website. We've seen them in organic results for quite awhile.
Ad Sitelinks ar...
Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code.
Conversions
Under this tab, you'll view details a...
Google AdWords has launched new alerts to help you manage your paid search campaigns.
Under the Opportunities Tab, Google has added alerts for keyword and budget ideas.
If you're using...
In September, Google launched Place Pages, which aggregate content to give a fuller listing for local content in Google Maps.
Ads appear on those Place Pages and now AdWords users can see if the...
Google AdWords has unleashed a heap of updates, so let's dive right in and see what's going on.
Product Listing Ads
This is a new type of ad that will be included in shopping-related...
