When a stockbroker who spends their day searching for financial information about different businesses types the word "Starbucks" into Google's search box, chances are that they are more likely to be looking for stock price information than the closest place that they can get a mint mocha chip frappuccino. When a city-dwelling college student, who [...]...

I thought that she was trying to hack my computer the first time I visited her website, and it asked me if I wanted to have files ftp'ed to my computer… I went shopping for a ring this week… We both fell in love, with drunken noodles, on our first date in a little Thai restaurant, and [...]...

As a webmaster, when you put a page up on the web, there may be parts of that page that you may not want to have indexed by a search engine. Many web pages contain information that isn't unique to each page, such as the navigation for a site, copyright notices, advertising, links to [...]...

Yahoo was granted a patent this week which describes how anchor text in links may be used to increase the relevancy ranking of a page pointed to by that anchor text. The patent was originally filed in 2002, and it discusses how anchor text might work while naming the Altavista search engine as a [...]...

Search engine optimization is an ever growing and ever changing field, and as search engines and the Web change, so does SEO. There are no classrooms, nor college courses, no single one site or conference series or book that can help you keep up with those changes. Paying attention to a lot of blogs, news reports, [...]...