Having a great looking website is a nice objective. But if it doesn’t motivate your visitors to take action, you’ve missed the whole point of having a website. You might as well use your Facebook page as your company website and call it a day. At...

We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct...

Everyone in SEO-land understands the most basic elements that are key to any optimization campaign, but Danny Dover at SEOmoz has some new insights on the old standards. Based on their own field research and the rankings correlation report developed...

The first thing I do every morning is check our Google Analytics and Feedburner stats. I like to see what things are working for us and what things are not working. I am proud to say that our blog has been doing quite well and gaining subscribers at a...

For the last two weeks, we’ve talked about how to get the gear to make a video and how to turn an idea into reality. Later today I’ll finally be presenting our webinar on using web video to tell your story, and today’s post is about how to get your...