A few weeks ago I did a training course for a client who is running their own lead generation campaign in AdWords. In my experience, clients want two things from lead generation campaigns: More leads A lower cost per lead. AdWords makes it very easy...

Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t...

A few months ago I wrote for the first time about the new internal retweet feature on Twitter. I didn’t like it. Now it turns out as the feature is being gradually rolled out that seemingly most people don’t like it. So this time I won’t annoy you with...

Protection 4 is a Creative Commons image by Jasmin Cormier The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’s about how SEO is viewed...

Since Google was first created, hackers have found ways to gain access to its databases to access private information, but not all hacking is malicious and dangerous like the movies and newspapers suggest – there are indeed some very useful and fun...