Not photoshopped, I took it myself. The site is real. I'm trying to imagine someone driving along Highway 11 and making a note of this. For what? The next time someone gets bludgeoned in...

It's both, and that's the problem. Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that market at that time with that message....

Kodak created a billion dollar industry by giving people a tool to feed their nostalgia. We don't take pictures because we want to know what we're seeing now... we already know that. We take...

Smart marketers understand that a new logo can't possibly increase your market share, and they know that an expensive logo doesn't defeat a cheap logo. They realize that the logo is like a first name, it's an identifier.

Here's the #1 most overlooked secret of marketing, of growing your organization, of building trust and creating for the long haul. Actually, it has two parts:

Mark points us to this great set of stats. Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users. So, if you optimize your ads for clicks, it means you're...

Until recently, most of the decisions we were called on to make were based on hunches, insight and a little bit of data. Occasionally, a field like direct marketing would develop into something quite data-driven ("I don't care if you like mailer one,...

It seems as though the Apple tablet is unlikely to be ready in time for the holidays... what to get? How about a boxed (a wooden box) set of five of my books? Very limited (only 800 will be sold, ever). Sold at a discount from retail, with cool...

The either-or world continues to decay, confronted by a shifting economy and the tools of the net. It used to be easy to tell if someone was a journalist. Either you were or your weren't. So giving special privileges to journalists was easy. Parking...

It's interesting to see that people are much better at putting up with things that happen to them than they are at living with the consequences of a bad choice. When you can blame someone else (or the gods of spite, chance and bad luck) it's...