Fashion blogger, stylist and designer Zana Bayne of Garbage Dress brings her latest accessories to her native San Francisco tomorrow night for a trunk show – the 21-year-old designer’s first ever – at Shotwell in Union Square. Leather harnesses like...

Have we got some news for you… SF Indie Fashion founder Lorraine recently had the opportunity to interview 50 Cent during his visit to San Francisco for the launch of his fragrance Power by Fifty Cent. You can read interview, which includes some deep...

Tomorrow at Space Gallery, the DNA Holiday Pop-Up Shop returns with lovely local fashion and a great cause. Vendors such as Paola Loves to Shop and designers Alyssa Bird and Pretty Little Thing will be offering up their wares alongside a bake sale...

Get the scoop on Collage clothing, the latest boutique to land atop Potrero Hill in Lorraine’s post on 7×7.com Glamwatch. More San Francisco boutiques…

Designer Suzi Johnson may currently call Portland home, but she made the first sweater in what would become the coveted Souchi collection in San Francisco, so we’ll happily still claim her as our own. Best known for impossibly soft cashmere sweaters...