In my opinion this video is the very essence of effective viral marketing.  This is a video that was put together to increase awareness of breast cancer.  It has caught on as a YouTube video and has gone far beyond its original purpose.  It features...

Companies seem to fall into one of two distinct categories; those that don’t research anything and those that research everything.  I’m a huge believer in understanding your targeted consumer and developing products and services that satisfy needs...

There’s been a lot of thinking and writing done on market segmentation.  Companies have spent small fortunes with consulting companies to help them identify the key segments that they want to target, so they can uniquely deal with each of them.  I...

This is the time of year where all across the country people start crafting their goals for the upcoming year.  It doesn’t matter if you are the CEO of a Fortune 100 company, a middle manager, a small business owner, or even a church, it’s time to...

Fear of failure could easily be one of the biggest stumbling blocks to innovation. I think the current recession has shown this to be true more than ever. “With money so tight, we don’t dare try anything risky”, or “I’m not going to take a chance on...