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SimpliFlying

Refreshing airline branding insights
SimpliFlying Blog  
Listed in: Recreation > Aviation, Recreation > Travel, Business > Marketing
Related Topics: airline, airline branding, airlines, aviation, branding, marketing, simpliflying, social media
Author: Shashank N.
More from Author: Welcome to SimpliFlying, a unique blog that offers insights, hindsights and foresights into the world of airline branding. This blog explores issues that affect airlines all across the world, from full service and premium airlines, to budget carriers - all with the airline brand in mind. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better. SimpliFlying is an award-winning blog that is currently counted among the Top 100 aviation websites. Allen Adamson, MD of Landor Associates New York, refers to SimpliFlying as “a site well-respected by those in the airline industry and those interested in marketing to travelers. It’s a unique blog, both in its comprehensiveness and its emphasis on airline branding.”
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Tags: announcements brand execution brand xpectation brand xperience brand xpression brand xtensibility brand xternalities chris brogan commentary facebook interviews
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8.0
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It's our first birthday, and we want you to join us in Athens, Greece at the IATA Commercial Strategy Symposium

Nov 20, 2009
Dear SimpliFliers, On December 7, 20009, SimpliFlying will turn ONE! And what a rocking year it has been. You are part of a community of 206,000 airline and branding enthusiasts, who have spent over 4,700 hours reading almost 250 articles here on...

Six ways social media can drive brand loyalty: Bollywood-style keynote presentation from World Brand Congress, Mumbai

Nov 18, 2009
My worst nightmare as a speaker comes true In my second last speaking engagement of the year, I came face to face with a speaker’s worst nightmare. No, it wasn’t the Mumbai traffic or a lack of audience. But the fact that my peers – fellow speakers at...

Five ways airlines can tame Twitter – Jesse Engle of CoTweet shares his expertise

Nov 11, 2009
Twitter is the latest rage, and companies are flocking to it in hordes. Half of Fortune 100 companies are already on Twitter. Helping put some order to the chaos is Jesse Engle’s CoTweet – a startup that has caught the eye of big Twitter corporate...

To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet

Nov 8, 2009
Two small steps to the heart, one big leap to the wallet A little girl’s hand was held by an elegant SpiceJet stewardess dressed in striking maroon. As the two ladies headed towards the galley, I saw tears rolling down the little one’s cheeks. Her...

Shashank Nigam awarded the Global Brand Leadership Award at World Brand Congress for airline branding

Nov 4, 2009
Dear SimpliFliers, It gives me great pleasure to share with you that I’ve been awarded the coveted Global Brand Leadership Award (Individual) by the World Brand Congress. The award ceremony was held at the Taj in Mumbai on November 4, 2009. Thanks to...


Comments & Reviews:


Lok Yu Chu
0.1
poor
  Rather boring actually. A bulk of the blog is copied and pasted from somewhere else. Most of the time, boring interviews with 'no-ones'
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Posted 6/18/09 6:06 PM