The litigation/smackdown battle between AT&T and Verizon gets better with each new ad campaign, each new accusation and each brief filed in court. If you haven’t been following the burgeoning spat, it all started with AT&T’s successful ad campaign for...
Sorry to break it to you, Fortune 100, but when it comes to Twitter, most of you really, really suck.
That’s the primary takeaway from a study just released by Weber Shandwick showing that while many of you may tweet a good game, the vast majority of...
As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing – Cost Of Customer Acquisition and...
Has the day come when the undermining of online free speech and action at last arrived? If so, should we not be hotly debating underlying political interference on what we do online? And what about the motives: are they being enacted as a direct result...
How To Think About Webmedia
We’ve all seen Web video campaigns and television commercials that we actually enjoyed watching, not once, but over and over again. Whether it’s the Mac Versus PC ads or the thoroughly entertaining Visa Pizza Twirling...
