What will the world of advertising look like for small agencies in five years? More important, what will your agency look like in five years? My crystal ball says many of us are in for a rude awakening.

When I left my first job in advertising, the agency prepared a little going-away book with advice about how to succeed in advertising. It was tongue-in-cheek, but there was a lot of wisdom tucked in with the laughs.

With adversity comes perspective and I think we can all agree that this year we received an abundance of perspective for which to be thankful

I am starting to think more seriously about how I can engage my growing staff to live the brand of the organization. And, that really is getting me excited.

All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you're a small or midsize agency, you've got to be able to answer this question if you want to create an environment...

When people ask about our agency, I often struggle with an industry categorization. I'd never use the term "traditional" to describe our operation, yet I don't believe that "digital" is the best descriptor, either. For that matter, do traditional...

Unchecked, bias makes it difficult to be objective, and often causes marketers to prefer messages that are more relevant to them rather than to the people they are trying to influence. It's likely the reason why so much advertising misses the mark, as...