A multi-author blog about small business marketing and branding. Learn how to better market and brand your small business by hearing about the experiences from other small business owners like you.
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People buy for a number of reasons. We buy because we like the personality behind a product or company. We buy because the product or service taps into an emotional need and we buy because...
As business and technology get more and more complicated, consulting is a booming industry. It seems like every day you hear about someone who made a fortune online by consulting. But what is a consultant?
If you say you’re a doctor, a...
A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner...
Thousands of people struggle to publish a website on the web every day.
Some want to make millions overnight while others want to start a legitimate home based business. Still others want to just...
They’re never going to buy you’re the expert.
Here’s the thing, you really are an expert in your field, but here’s the rub - YOU don’t believe it. If you don’t believe in yourself ,...
This is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them exactly what you do for them. This message is not...
The tone and attitude of the company. These are the characteristics that personify and create an emotional touch point.
Exercise:
Here you will need large Post-It-Notes®, and a newsprint flip chart.
This again follows the same set-up and execution...
These values personify the essence of your company. They are the pillars that support your company. They are the values that truely represent your corporate brand. They will be values that are easy to honor in good times, but must be adhered to in bad...
It is very important that if you are taking the time and effort to address branding, you assemble a small group that have a stake in your company’s success to play a role in the development of your brand. This way you will get opinion on your prand...
Some say, “I don’t need a brand,” well frankly, you have one whether you want one or not. Essentially your brand is your reputation. Every touch point in your company has an impact on your brand.
Branding is about the business and how a business is...
I have been a periodic reader of Small Business Branding for a few years and think it is a great resource for quality information on marketing and other business advice.
