In today's challenging economic environment you might be noticing that companies are cutting prices and offering additional benefits and bonuses so that they retain market share. It's also likely that you might be finding it a longer lead time to closing the sale. It's at times like this that if you have a strategy of creating great [...]...

Happy 4th to everyone! Hope you're enjoying time spent with family and friends on this holiday. For fun, here's a great apple pie recipe for your dinner today, who doesn't love a good slice of apple pie with icecream? Grand Ole American Pie Ingredients: 1/3 cup butter, melted 1 teaspoon cinnamon 1 pound Golden Delicious apples, cored, cut into 1/2 [...]...

If your brand is your reputation (and it is), then it's important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media. I regularly drop into blogs and business [...]...

Today's Guest Post is by Mark Nagurski from Really Practical Marketing The 2008 Olympics are fast approaching and buried amidst the flag-waving, medal-winning and money-spending you might just find a host of, not exactly inconspicuous, Official Sponsors, Partners and Suppliers. Of course, some of these associations make good sense, but, there are also dozens of Official Suppliers [...]...

I'm back from a wonderful Canada Day Celebration we took in Vancouver, we had lunch with a beautiful view of English Bay and our youngest enjoyed some face painting. The streets were quiet in the morning but by the time we left, celebrations were in full swing and we were ready to go home to watch [...]...