It looks like Google is making more small changes to how its displays local search results — but these are small changes that might have a big impact on both local businesses and the users searching for them. Missing Phone Numbers in 7-Pack On a...

Google has published a new set of guidelines for local businesses using the Local Business Center — guidelines that continue to get more specific to counter the very specific ways small businesses spammers try to bend or completely get around the...

My wife went on a kitchen cleaning binge yesterday. When I came home from some errand-running, three yellow pages books were sitting on my office desk. So I asked what’s up. “You’re the local SEO guy,” she said. “Do we even need these anymore?” I...

Here’s my roundup of the best search/marketing posts I found and read during September and October. (I’m combining the two months because I spent much of September traveling.) If you’re new to this blog, this is a monthly feature that began way back in...

That How to Get Started with SEO post that I published last week has a little backstory: It was inspired by a series of interviews I’ve done lately about SEO with members of the press. Each interview was about SEO and small businesses, and in each case...