In the past, I worked with a business that made its decisions on where to advertise based entirely on which publications and stations actually called up and solicited an ad. While plenty of publications are cold-calling potential advertisers in hopes...

At first glance, many small business owners have a hard time seeing a use for Twitter. It’s a site that allows you to post only short messages, and it seems like many users are effectively posting random comments. But Twitter can be a very effective...

Marketing professionals run the range from full-out marketing firms capable of every marketing technique under the sun down to freelance writers who just crank out copy from brochures. Marketing services are equally varied, as are marketing price tags....

The moment you decided on a name for your business, you started creating a brand for your company. Your brand — no matter what product of service your company offers — is crucial to your marketing. Every transaction your business makes affects your...