Credit to the Forsman & Bodenfors agency in Sweden for coming up with this Facebook promotion for a new IKEA store. It’s almost a textbook example of using a social platform (Facebook), viral features and behaviors (photo tagging, link sharing, etc.),...

Fantastic stats and bits of news in this video: Oddly, the one I find most amazing is that apparently this year Boston College stopped providing email addresses to incoming freshmen. As integral as email is to my generation, as passe as it seems to...

Ads in Twitter streams seems to be the hot topic du jour, brought into the tech mainstream most recently by a NY Times article “A Friend’s Tweet Could be an Ad,” referencing Twitter ad services such as Ad.ly and Likes.com. To sum up the Times piece –...

With so much focus these days on how companies can leverage great branding, marketing, and social media to build a passionate customer community, I think a pretty simple underlying truth tends to get overshadowed: It all starts with a great...

There’s been a lot of talk over the past few months (and really, years) about how content curation is the next wave of social media. The reasoning goes that with the massive rise in new information channels spewing a flood of content at consumers,...