This morning I read Dave Chaffey’s post on Online brand reputation or listening software – a review of 26 tools and found a lot of richness in the list, including the idea of segmenting the list of Social Media tools by function (see below): ...

The classic double-edged sword; giving things away for free. I've compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it. Make a long term decision The biggest mistake...

Two interesting news items over the past week – one consumer related and the other, enterprise social computing. First: this article on eMarketer titled: “Behavioral Targeting Misses Mark” quotes a study by  researchers at the Annenberg School...

The next time you visit your Facebook home page, you will be asked to review and update your privacy settings. This may occur today or over the next week, but the fact remains Facebook’s 350 million users will be required to do it. Ruchi Sanghvi,...

Google Wave, wikis, Basecamp, Ning, Zoho… With all the collaboration tools the whole social media phenomonen has ushered in, you’d think the people who tout them would make better use of them. But one of the consequences of the fragmentation of...