Last Friday I attended an event sponsored by PRSA National Capital Chapter on social media strategy and measurement. The following ten steps for implementing a social media campaign were presented at the event. Listen -Identify who is saying what...

Physicians are increasingly using mobile devices for information. So it's important for health care communications professionals and marketers to connect meaningfully with these health care practitioners. Finding highly effective ways to communicate is...

Glitter, tinsel, ribbon and Elvis... the perfect trimmings for a Christmas tree! For the past few weeks I have been working with my Spectrum colleagues to create ornaments and coordinate logistics to decorate a Christmas tree for Kennedy Krieger...

So much has changed in just the four years since I've joined the communications industry. The exponential growth of social media, blogs and digital tools has caused us to take a step back and reexamine the most strategic way to deliver key messages to...

According to a June 2009 survey by the Pew Internet and American Life Project, 61 percent of adults say they look online for health information. As the percentage of e-patients is growing, it is important to provide credible health information to this...