Just heard about Andy Sernovitz’s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and...
Consumer Reports sampled coffees to determine which was the best ground coffee. The winner was not any of the 3 bestsellers. Not Starbucks. Not Folgers. Not Maxwell House. Starbucks didn’t even get an honorable mention.
Cheap grocery store brand, Eight...
A lot of entrepreneurs and marketers do outrageous things to get noticed but getting noticed is not enough to sell your stuff. You have to find a way of directing the attention you’ve attracted towards the message you want to communicate. Will your...
Coke announced its marketing and advertising plans for 2010.
Coca-Cola CEO, Muhtar Kent, admits
“There was a period when our company did lose its way.” Duh.
Check out details at Ad Age.
Wonder what Al Ries or Jack Trout would say about Coke’s plans....
