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Sword and the Script

A blog that studies the application of marketing and PR.
Sword and the Script Blog  
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Are 'exclusives' still an effective PR tactic?

Dec 2, 2009
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a handful of key reporters. It was solid news -- hard news -- and certainly... Daily PR reads bookmarked at delicious.

Rationalizing the rants that hold PR hostage

Dec 1, 2009
There's an old saying -- if you want to understand someone's character, watch how they treat the wait staff. Restaurant patrons can be finicky about dining, decor and service, but there's a gray line... Daily PR reads bookmarked at...

Twitter limitations may limit Twitter

Nov 23, 2009
Twitter's potential may seem limitless, but it surely has limits. Just wait until you hit the ostensible 2,000 mark in following. Or in some cases, it might even be fewer. I monitor a handful of... Daily PR reads bookmarked at delicious.

Google isn't sure what PR is - and thinks public relations has issues

Nov 19, 2009
This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR, got me to thinking: What does Google think of PR? Curious, I decided... Daily PR reads bookmarked at delicious.

Hypothetically, "what if questions" lead to bad news

Nov 17, 2009
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game -- but true to his usual form, he wasn't much for taking questions. Still there's a PR lesson in his... Daily PR reads bookmarked at delicious.


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