This is the blog of Professor Michael Czinkota of Georgetown University covering Politics, International Business, International Marketing, Trade Policy, Tariffs and Taxes, and Business.
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Here we present more issues which will shape the future of marketing management in the changing global business environment. These are the latest findings from a study, using the Delphi method, in which senior executives from around the world rated key...
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in June of 2010. I will be posting little snippets from the book every once in a while. I encourage you to read, comment, share, and your...
Der zum Präsidenten Barack Obama wird Schrittmacher sein nicht nur für die USA, sondern auch für Menschen in der ganzen Welt.
Angesichts der vielen Erwartungen, die in dieser Wahlkampagne entstanden sind, lohnt es sich, über realistische...
A person or institution who facilitates a change in a firm or in a host country is a change agent. Products or brands can act as change agents, able to alter held values or behavioral patterns that eventually result in the blurring of cultural...
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in June of 2010. I will be posting little snippets from the book every once in a while. I encourage you to read, comment, share, and your...
