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The BrandBuilder Blog

Tasty strategic insights for the world's top Marketing pros.
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Defining Social Media R.O.I. Once And For All: It's all about the Benjamins.

Dec 9, 2009
Time to bring this post back for a second round. This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.) Today’s video is...

Let's get constructive about the future of Social Media Certifications

Dec 8, 2009
Judging by the close to 200 pages of comments left by readers on my last post, I guess we’ve hit on a pretty hot topic this week: That of “social media certifications.” (Who knew?) So okay, let’s talk about it. 1. Do we even need Social Media...

Thanks, but no thanks: Enough with the nonsense already.

Dec 4, 2009
Today, I received this email from a group calling itself the International Social Media Association. ISMA for short (not to be confused with the International Society of Management Accountants – or International Sports Management Australasia for that...

BrandBuilder post number 1,000 – Let's talk about leadership

Dec 3, 2009
I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th post since the launch of the BrandBuilder blog before finally realizing that no. 1,000 is no different from 999, 1,001 or 356. So no more pondering, no...

Happy Thanksgiving to all.

Nov 25, 2009
To celebrate thanksgiving this year, I thought I might share my Top 100 list of things I am thankful for. In no particular order: Blue skies. Night thunderstorms. Nutella. Gravity. Fine English saddles. Cheese. Architects. Seat belts. Planet...


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