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The Copywriting Maven  
A copywriter shares tips, techniques, reviews & cranky commentary.
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8.5
great
based on editor's review
1 user review 9.5


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Friday Video Funnies: Healthy Americans Against Health Care

Jun 26, 2009
For anyone who’s ever sat in a marketing brainstorming meeting where the ideas fly fast and furious, this one’s for you. So well done, you’ll think it’s practically a documentary!   My favorite part? The creaky, hoary threat of SOCIALIZED MEDICINE!...

Friday Funnies: "I'm on Craigslist, Baby" Video

Jun 19, 2009
Ahh, the marketing engine of our times, the virtual town square, and well, your metaphor here. Here’s a very clever Weird Al Yankovic vid, a parody of a well-known Doors song brought up to modern times. (I did find that Al looks a lot like the...

What's Your "Google Quotient?" Calculate your GQ Star Power!

Jun 17, 2009
Me? I’m “digitally distinct!” Woo-hoo. See … ? Means my Google Quotient, my personal online brand is well, distinct. I’m a major GQ contender. Wonderful, something else I fear to lose if I don’t work hard enough. Sheesh. The pressure. Calculate your...

Retro or Smart Marketing: Selling Biz Books via Direct Mail

Jun 16, 2009
I nearly fainted at the post office this morning. There, in my sparsely populated of late mail box, was something I hadn’t seen in ages. I used to see these things all the time. Hell, I even wrote and produced these things all the time. (Man, I miss...

Don't Be Evil - Don't Ask Potential Hires to Work for Free

Jun 14, 2009
photo credit: rockmixer This made me so mad. Here’s an excerpt from WSJ.com, What Won’t You Do for a Job? (I’ve bolded the salient points): “Consider William “Tommy” Rollins, a digital marketing analyst laid off when Circuit City Stores Inc....

Mailbox Status Report: Where Did All My Junkmail Go?


Do I Cook or Clean with This? Designing Labels that Match Consumer Expectation



Comments & Reviews:


Tom C.
9.5
excellent
  An insider's look at the freelance copywriting life, written smartly by a real pro.
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Posted 3/27/08 6:03 PM