In this blog, you'll find articles that may be of value to you as you search for information on outsourcing marketing. Unlike most blogs, this one serves as a database of articles and will not be updated on a weekly basis. I will be adding articles...

Inspiration. It's what keeps marketing alive and marketers healthy and paid. Outsourcers do not have the advantage of sitting in on meetings and impromptu brainstorming sessions...but they, too, have a need to be included in the group creativity that...

Next Generation Growth Strategies By Mack Hanan* Tomorrow's critical success factors are tightly focused on hooking up each of your businesses to its market's drive for competitive advantage....

I offer my clients contracts for major projects or on-going work; but I have to say, even with contracts most of my business is done through good faith. Contracts are like insurance—they’re only necessary if something goes wrong. They do,...

What makes outsourcing work? We turn to a report by Booz Allen Hamilton for a suggested model of what companies can do to make outsourcing effective: From Next Generation Outsourcing: Manage outsourced relationships effectively by defining...