Have you ever wondered what is necessary to make sure that an iPod can be used intuitively even by new users or that a phone does not break when you accidently sit on it? Every great product is not just the result of a great designer but also of great...

The most popular article on this site is the comparison of different customer experience strategies with examples from the Ritz-Carlton Hotels and IKEA. The essence of the article also reflects my personal understanding and believes about customer...