Our friend, Wikipedia, defines SM as: "Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media...

As I nibbled on petits fours and sipped afternoon cocktails in yesterday's summery sun, I had the lovely experience of discussing my favourite* social media conversation for the umpteenth time: Social Media Conversation numero 63: We're making...

The Mastercard Priceless idea is about special moments that have a simple hook. The hook is a common human truth, making the moment more accessible to everyone. Moving from a campaign level, Mastercard have gone to the next stage and adapted their...

This, is the biggest storm in a teacup since they put visible hearing aids in John Howard's wax dummy at Madame Tussaud's. Hey Hey it's Saturday's Red Faces is an Australian heritage. You could compare this to how racism in America used to be the...

...and you'll never guess where- a lady's cha cha: "The U by Kotex Platinum range of tampons and ultrathins brings you a touch of luxury where you need it most. The range is packaged in stylish cartons and includes unique product features to help you...