Microsoft fights back.(Credit: Microsoft) For quite a while now, we've heard Microsoft claim that when it unleashes its barrage of advertising, Apple and the rest of the software industry will be put on notice. "You thought the sleeping giant was still sleeping?" Microsoft's VP of Windows Vista consumer marketing said recently. "Well, we've woken up, and it's time to take our message forward." And...

E3 should be like the Olympics and presidential elections. That's right -- it shouldn't be a yearly show where press is ushered around San Francisco and made to listen to barely entertaining conferences from companies that like to massage their egos and try to show how compelling their products are. Instead, E3 should be the gaming event every four years that highlights the major developments in th...

Call it rash, call it dumb, call it outlandish, call it crazy, but I'm officially boycotting first-person shooters. Why? Because I've finally had enough of the video game industry and its laser focus on profit to the detriment of innovation and fun. Understand something: I grew up in a world where video games were not only innovative and fun, but they weren't derivative, they weren't over-blown mov...

I've been extremely tough on YouTube lately. About one month ago, I called for its head if Google doesn't turn things around quickly and I've also said that it's the garbage bin of the Internet. And while I still believe the second point, I'm starting to think Google is doing just what I said it should -- start working with major players and turn things around. After it announced that YouTube would...

Don Reisinger explores Blockbuster, Netflix, and everything E3 in the first segment of this week's show. After that, he interviews Sonos about the home audio business and rants about why the Wii should scare Sony and Microsoft. Listen now: Download today's podcast EPISODE 21 ......