The Digital Influence Mapping Project focuses on interactive marketing and word of mouth marketing at a time when we are all influenced in new ways and by new sources. The focus shines on how social media can be used to meet marketing goals and business o
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I had a great meeting with a very smart marketer - Neal Stewart from Flying Dog Brewery. We connected in his hometown of Denver where he was nice enough to take me out to the premier joint for craft brews......
My money is on BlogHer as a driving force in the evolution of media and advertising towards a new definition of "engagement." Because they walk in with an deep and genuine respect for content creators and readers from all walks......
As part of a series, I am exploring what skills the next communications professionals need to have in hand to succeed and lead. We once thought search engine optimization (SEO) was a technical, geek activity. Get the guys and gals......
The Army has their Soldier of the Future. Why shouldn't the communications (aka public relations) discipline have it's own model for the expert of the future? As marketing and communications continue to merge and change (and the post-industrial, corporate organizational......
There is an interesting conversation going on within our 360° Digital Influence team blog sparked by a post from Brian Giesen regarding the death of Web 1.0 for government. The question of whether our government gets social media or fundamental......
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