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The Digital Influence Mapping Project

The Digital Influence Mapping Project focuses on interactive marketing and word of mouth marketing at a time when we are all influenced in new ways and by new sources. The focus shines on how social media can be used to meet marketing goals and business o
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Headlines from the 2009 Word of Mouth Marketing Association Summit Part 1

Nov 22, 2009
Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies, technology/solution providers. We have moved past a group of 'evangelists' into a active membership of experts with substantial...

WOMMA Looks at the FDA Social Media Hearings

Nov 14, 2009
After the first day of FDA Hearings, WOMMA, Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMA's legal counsel, Tony DiResta. Tony guided WOMMA through our work that led to the recent FTC Guidelines on Endorsements and Testimonials. He's also...

WOMMA Presents at the FDA Social Media Hearings

Nov 14, 2009
I attended most of the the two day FDA Hearings on use of the Internet and Social Media and was pleasantly surprised. The agenda was jam-packed. It was like speed-dating or some other rapid-fire challenge. While I was skeptical of the format and...

FDA Social Media Hearings Live

Nov 12, 2009
The FDA "socal media" Hearings are going on all day today and tomorrow. Packed agenda - 60+ speakers including Ogilvy and WOMMA. You can watch it live here from the FDA.

Join Us for a Post-FDA Tweetup in DC

Nov 8, 2009
WOMMA and Ogilvy will be presenting at the FDA "Social Media" hearings this week in Washington DC. I will be speaking on behalf of WOMMA in my role as President of the Board. Rohit Bhargava will be presenting on behalf of Ogilvy in his role...


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