The Digital Influence Mapping Project focuses on interactive marketing and word of mouth marketing at a time when we are all influenced in new ways and by new sources. The focus shines on how social media can be used to meet marketing goals and business o
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Forbes published yet another summary of what CEOs ought to be considering as they ponder guidelines for use of social media within the company. It used to be "blogging guidelines" - many of us created them for our companies years ago - IBM, Yahoo,...
Why do we ever choose marketing partners?
Why did Mars ink a deal with Nascar?
Why would SkiDoo partner with Burton snowboards?
Why did Duracell partner with the Children's Hospital at UCLA last winter?
Why did Kellogs partner with Feeding...
There are too many social media conferences.
We are in a recession. Budgets on discretionary spending like travel and training are tight. And yet there are more social media conferences per square conference facility than before the crisis. This...
About 3 years ago, I attended Vloggercon in SF. It was held in the funky Swedish American Hall. Schlomo and company did a great job of extending the experience out for a few days and into a bar he owns. We brought a big brand there and there were a...
We always start with listening. We listen to what people say in blogs about things that matter to them, when they tweet about the brands in their lives, public discussions in forums and review sites. The social media (r)evolution has eaked along enough...
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