There has been a fair amount of discussion about the recent FTC Guidelines on Endorsements and Testimonials.I serve as the Board President of the Word of Mouth Marketing Association (WOMMA) and we hav...

The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take a rocket scientist to understand that complimentary media - s...

Twitter advertising is not the devil's work. I once thought it was. Now it seems more like an evolution towards an ad form that will serve both users and brands. I don't know what that ad form...

There were more sessions to go to than anyone could manage. That's a nice problem to have. The fact that the presentations are already up in the WOMMA Member Center eases that pain a bit. I wanted...