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The Digital Influence Mapping Project


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Posts Tagged with "Consumer Marketing"



Don't worry, I am not going to step into the full trap of pontificating on the future of our business. There are two important directions that I see advertising and pr headed in relation to social...

The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take a rocket scientist to understand that complimentary media - s...