or How do you add impact and efficiency without losing the soul of social media?
(the following is part of my kick-off today at Ogilvy London's Social Media Day)
Social Media is not a channel
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At 81 pages long, the recent FTC Guidelines on Endorsements and Testimonials (and blogger outreach programs) has gained a lot of great attention with a few thoughtful distillations of those 81 pages. ...
On Friday, November 12th, Melissa Davies, Research Director at Nielsen, and I will present on behalf of WOMMA during two sessions with the FDA. These are part of the long-awaited FDA foray into consi...
The FDA "socal media" Hearings are going on all day today and tomorrow. Packed agenda - 60+ speakers including Ogilvy and WOMMA. You can watch it live here from the FDA.
