Did you hear about the genetically altered bacteria that can eat garbage and poop oil?

People warned me, but I didn't believe that picking paint colors would be the hardest part of building a home. For the exterior color, we drove around until we found a new home that was exactly the color we wanted. We queried the owner about what paint...

You're probably aware of the Long Tail concept. The idea is that technology makes it economical for companies to sell items for which there are only a handful of buyers in the known universe. The trick is to sell lots of different items to lots of...

Now that I'm married, one of the questions I fear the most is "Can you look in the X and see if you can find the Y?" Oh, I try. But my wife refuses to learn that I will never succeed. X and Y might represent, for example, the special cheese hiding in...

Shopping is broken. In the fifties, if you wanted to buy a toaster, you only had a few practical choices. Maybe you went to the nearest department store and selected from the three models available. Or maybe you found your toaster in the Sears catalog....

Suppose a genie appears and gives you two choices. The first option is that he will give you $10 million dollars, but everyone else you know will get $20 million apiece. Choice two: You get $5 million, but no one else gets anything. As a bonus, the...